Your
visitors want extra value these days. They're all that little bit more web savvy
than they were a couple of years ago. You need to give them a real reason to come
back to your site.
How to find the perfect "added extra value"
for your site? You need to think about what you can add to really compliment your
site. Your niche site (you have got a niche site, haven't you?) needs neatly
matched good quality content to enhance and enthrall your visitors.
If
you're an expert in your field, then your opinion counts. Give your site's visitors
your opinion - put on the top books, or the best magazine and tell them why you
think it deserves to be on your site.
Something as simple as a search facilty
on your site can enhance your site's usability 100%. I've actually been to one
newspaper's site and they didn't have a search facilty. It made the site very
frustrating to use. |